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THE PRESSURE TO GO GREEN COMES NOT ONLY FROM BANKS, BUT FROM ORDERS AND EXPORT MARKETS

When the "shut-off valve" for a factory's survival lies not in the credit appraisal department

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VietESG Editorial Team
·3 min read
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THE PRESSURE TO GO GREEN COMES NOT ONLY FROM BANKS, BUT FROM ORDERS AND EXPORT MARKETS
Contents

When the “shut-off valve” for a factory’s survival lies not in the credit appraisal department, but in the hands of international customers!

In recent days, “green credit packages” and “ESG preferential capital” have again become a hot topic as the actual figures were announced: a low-interest lending package of up to VND 409,000 billion has in fact disbursed only about VND 18,600 billion (just ~4.5% of its size) to more than 12,900 customer accounts. Only 10 of the 19 participating banks have outstanding loans under it.

Hearing these figures, many business owners sigh: “Forget it! Going green turns out to be just a bank PR story. Without money, how can we go green?”

But this is precisely the most dangerous misconception, one that can push an exporter into bankruptcy.⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

Because: If a bank rejects your loan application, you still have your factory and your collateral to keep going. But if an international customer strikes your name off its supply chain, that is a “SILENT SWIPE” that completely cuts off the business’s lifeblood cash flow!

1. Silent elimination: “Buyers” don’t argue, they just quietly strike your name off

In international business, multinational corporations (Buyers) such as Apple, Samsung, Nike, Adidas, Walmart… rarely send warning letters or argue heatedly with suppliers about emissions.

They operate by a mechanism that is quiet but far more ruthless:

  • Scope 3 & Net-Zero commitments: When these corporations declare carbon neutrality, they require their entire tier-1 and tier-2 supply chain in Vietnam to disclose emissions data transparently and use clean energy.⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

  • The silent swipe: When the annual Master Agreement review comes round, if your factory cannot provide carbon data or has no emissions reduction roadmap, your file is simply moved into the “Non-compliant” category.

  • The cash-flow valve is tightened: No arguments, no chance of appeal. One morning, the sales department simply receives a short email: “Orders will not be renewed for next season”. An entire production line worth millions of USD is instantly left idle under dust covers.

2. The CBAM carbon tax: a “regulating valve” on profit margins at the border

If elimination by Buyers is a matter of “partner selection”, the European Union’s (EU) Carbon Border Adjustment Mechanism (CBAM) is a compulsory financial shut-off valve for heavy industry and consumer exports.⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

  • Not green = all profit lost: Goods such as steel, aluminium, cement and fertilisers… that cannot prove low emissions will be subject to a carbon tax right at the EU border.

  • The valve shut by “default values”: If a business does not conduct its own inventory and provide accurate emissions data, the EU will apply default emission values at the highest level. This carbon tax will immediately “drain” the entire wafer-thin profit margin that the business has built up thanks to cheap labour costs.

3. Don’t wait for banks to inject capital before “opening the valve” for survival

Many Vietnamese businesses are behaving passively: wait for banks to cut interest rates -> wait for preferential money -> only then start green projects.⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

That is backwards thinking!

Preferential bank capital is merely the lubricant that helps you move faster. “Greening” your operations is the cost of staying alive that prevents others from shutting off your revenue valve.

To protect their cash flow starting today, business owners need to take 3 steps right away:⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

  1. Control the operational “data flow”: Don’t waste money buying token medals and awards. Start by digitising actual electricity, water and fuel consumption data. Real-time source data is the most compelling answer when a Buyer requests reconciliation.

  2. Optimise internal energy use: Every kWh of electricity saved and every production line optimised not only reduces the carbon footprint but also directly cuts the business’s operating expenses (OPEX).

  3. Change the Board of Directors’ mindset: Treat the green transition as a strategy to protect the supply chain, not a side task handed to the HR or Communications department.⁠​‌‌​​​​​​‌​‌​​‌​​‌​​‌‌‌‌‌​​‌​‌‌​⁠

CONCLUSION

The VND 409,000 billion credit package may be disbursed slowly, and banks may drag out their appraisals. But the cash-flow valve of export markets is tightening day by day.

Today, you may choose not to pursue green projects because you have not yet secured a loan. But tomorrow, be prepared to face a “silent swipe” on your export orders – where hesitation will be paid for with the very survival of the business!

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