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Community Engagement in ESG: From Charity to Measurable Social Impact

Many businesses carry out plenty of community activities but cannot demonstrate their impact. How to move from one-off charity events to community programmes with goals, metrics and links to the core business.

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VietESG Editorial Team
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Community Engagement in ESG: From Charity to Measurable Social Impact
Contents

Community engagement in ESG is how a business manages its impacts on local communities — both negative (dust, noise, traffic, land) and positive (jobs, skills, infrastructure). Unlike one-off charity, community programmes in ESG need goals, metrics and reporting on results.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠

Key takeaways

  • Manage the negative impacts of business operations first, before voluntary contributions.
  • Use a results chain: inputs → activities → outputs → outcomes → impact.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠
  • Programmes linked to the company's core capabilities tend to be more sustainable and have greater impact.

How do charity, CSR and ESG differ?

CharityCommunity investment in ESG
GoalImmediate supportLasting, measurable change
Link to the businessUsually unrelatedTied to the company's impacts and capabilities
ReportingAmount donatedOutcomes and impact on beneficiaries

For more on the difference between ESG and CSR, see What is ESG?

Measuring impact with a results chain

  1. Inputs: budget, volunteer hours, expertise.
  2. Activities: vocational training classes, clean water programmes.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠
  3. Outputs: number of participants, number of facilities built.
  4. Outcomes: share of trainees in employment, number of households with access to clean water.
  5. Impact: changes in community income and health over time.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠

Managing negative impacts

GRI 413 requires disclosure of the share of operations with community engagement programmes, impact assessments, and operations with significant negative impacts. A channel for receiving community feedback is part of human rights due diligence.

A tree-planting project cannot make up for a factory discharging above permitted limits.

Frequently asked questions

Does charitable giving earn ESG points?

It may be recognised within the community group, but ESG assessments focus more on how a company manages the impacts of its core business activities.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠

Is measuring social impact expensive?

Not necessarily; start by defining two or three clear outcome metrics when designing the programme and collecting baseline data before implementation.

What is impact investing?

It is investment intended to generate positive, measurable social or environmental impact alongside a financial return.

VietESG — Independent ESG rating organisation. Ratings based on disclosed data, supporting evidence and a public methodology aligned with GRI and the SDGs.⁠‌‌‌‌‌​​‌‌‌​‌‌​‌‌​‌​‌​​​​‌‌​‌​​​​⁠

Apply for an ESG rating · See the methodology

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