Hanoi, 24 November 2025 – Meey Group, a pioneering group in Property Technology (PropTech) in Vietnam, officially launched a dedicated ESG (Environmental, Social and Governance) Training Programme for the Group’s management and Board of Management. The programme was specially designed and delivered by VietESG, a reputable organisation in the field of sustainable development.
This special event was attended in full by the Board of Directors and the most senior management of Meey Group, demonstrating the Group’s strong commitment and strategic vision for integrating ESG into its business model.
About Meey Group: Leading the Digitalisation of Sustainable Real Estate
Meey Group is known as a technology company in the PropTech sector, providing an ecosystem of digital platforms and solutions for Vietnam’s real estate market. With a mission to modernise the real estate industry, the Group plays an important role in driving Decarbonization & Digitalization, enabling transparent transactions and more efficient asset management.
The Leadership’s Vision: ESG as a Lever for Growth
The presence of the Board of Directors and top executives at the training confirms that Meey Group sees ESG as a business strategy rather than a cost or a PR campaign. This vision is reflected in three main pillars:
1. Strengthening Competitiveness & Raising Capital: The leadership expects that adopting ESG will help the Group lower its cost of capital , strengthen its reputation , and pave the way for a higher company valuation and access to green and sustainable capital from international sources (such as IFC, ADB and Dragon Capital).
2. Governance (G) as the Golden Foundation: For a PropTech and data company, the Board of Directors is committed to building a solid governance foundation , focusing on transparency, anti-corruption , and especially data ethics and information security.
3. Leading the “PropTech for Sustainability” Trend: Leveraging its technological advantage, Meey Group aims to lead ESG in the digitalisation of real estate through technology solutions supporting green transactions, transparent management and energy optimisation for assets (Smart Buildings).
Core Value Delivered by the Training Programme
The programme was designed specifically for the real estate and technology sectors , focusing on shifting mindsets and building practical action plans.
• Aligning Leadership Mindset: 100% of participants, all managers, have been equipped with a core ESG mindset , with a clear understanding of the financial impact of ESG on share value and the ability to raise capital.
• Focusing on the Issues (Materiality Matrix): Managers practised identifying and prioritising the most material ESG issues for Meey Group, particularly Data Safety and Security, Transaction Transparency, and Emissions from technology operations.
• Preliminary Action Plan: As a result, each department has a draft preliminary ESG action plan, turning strategic priorities into SMART goals and measurable KPIs for the 2025–2026 period.
With the commitment of the Board of Directors and a vision that takes technology as the foundation for transparency, Meey Group is ready for a sustainable development journey that creates long-term value for shareholders, customers and the community.
